マーケットリサーチ
Market Testing
Checking to see
Market Fit
Japan loves beer. So much that in 2017, Japan consumed the equivalent of 8 billion large bottles of beer.
But Japan has its quirks too. Japanese beer for example is dry – a big contrast to the brands often found in Southeast Asia for example.
But even then there is a huge demand for Southeast Asian beers. Chang, San Miguel and Tiger can be easily found in Japan, not least at restaurants serving cuisine of their various countries’ of origin.
We know the quirks of the Japanese market – not just for beers but for all types of alcohol. And therefore we can assist you if you want to do market testing to check which of your products will make the biggest impact in Japan.
Possible ways to
Validate Your Product in Japan
Some ways that we could help you with checking your product fit in Japan.
Tasting sessions
Small group testing to get direct feedback from Japanese consumers.
Small lot test sales
With our direct links of 50 pubs in Japan, we can do small lot, limited period sales to see the impact!
Research on other products
Maybe you would like to see what kinds of products are already in the market. We can check to see if any similar / competing products are already in the market and what their rough penetrations are.
