Japan is one of the largest markets in terms of alcohol consumption and therefore there is likely to be sizable demand for any alcohols you may want to import to Japan.
Let’s look at some numbers.
72.9
% of Japanese who drink alcohol (2017)
4
trillion yen (~40 billion USD) of alcohol sales in 2017
80.5
Liters of alcohol per year consumed by average Japanese person
29
billion yen (~290 million USD) of alcohol imported to Japan in 2018
66.6
% higher compared to 2010
6.5
% year on year average growth
Japan and Japan’s consumers are a huge market. They are on the look for alcohols from overseas – for their lower price, for an exotic taste or as a compliment to the growing market for ethnic food here.
However, paperwork, language and other issues have made it difficult for new brands to enter and reach this demand.
We are uniquely placed to help you bring your items to Japan. To find out more about our services, please see this page or find out more about what makes us unique.